![]() Long before UX design was a specialty, web design (what some now call product design) and everything that goes with it was part of the job. UX and or UI design: A traditional designer may or may not be skilled in digital design, but many are.A designer skilled in branding typically builds entire identity systems a client can use to tell their story and position themselves. Branding: This isn’t about just designing logos, although that’s part of it.However, generally speaking, a graphic designer may have any combination of these skills: Not all designers have the same skillset, and that’s what’s exciting about the field. ![]() Naturally, you want a designer with the skills relevant to your work. If they’ve only dumped a bunch of photos on the page without any explanation, that reveals just as much. While reading their case studies, look for insights into how they work: How do they approach a challenge? How do they solve problems? How do they work within a team? Do they make it clear what role they played on the project and give credit to their collaborators? The way they talk about their work will reveal their process, their attention to detail, their attitude and their passion for what they do. Those five case studies alone will reveal their skill. An experienced designer may only have five or so projects in their portfolio. The amount of projects don’t matter as much as the work itself. (Ideally, they will curate their portfolio for the position they are applying for.) Just because a graphic designer is extremely talented at logo design doesn’t mean they can, or want to, redesign your company website. In their portfolio, look for projects relevant to the work they’ll be doing on your team. ![]() But it does say something about their care for their craft and understanding of modern design expectations. If a designer doesn’t have a website and wants to send you a PDF or Dropbox link showing their work, that doesn’t necessarily mean they’re a bad designer. Today, professional designers have an online portfolio. What to consider when hiring a graphic designerĪ portfolio is non-negotiable. However, graphic designers are needed in nearly every industry, from publishing houses to non-profits. Most designers today work in advertising agencies, brand agencies, as independent freelancers for various agencies and companies, in-house at a company or organization, or at startups. However, the job description for graphic designers varies depending on the company and the team. A designer with diverse skills (such as a designer who can code), is prized in some companies and agencies today for their ability to see a project through every phase and collaborate well with different teams. Whether a graphic designer should be specialized or a jack of all trades is debated among the community, but either type of designer can be successful in the field. Others specialize in specific areas of graphic design such as identity design (branding), print design or typography design. Many traditional graphic designers today cross over into other types of design or creative skills, including product design, UX and UI, photography, photo editing or even video. That might mean creating an informational chart, designing a logo, an advertisement, signage, typography, printed media, a poster or product packaging, among other responsibilities. They do so by taking information and presenting it in its most simple, visually compelling form. Graphic designers communicate ideas and solve problems. How to hire a graphic designer for your teamĪre you thinking about hiring a graphic designer? First, learn what a graphic designer’s role is, what skills a designer should have and what questions to ask when interviewing a designer.
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